USC brand identity consists of 4 collections of marks, which play a key role in establishing and maintaining the USC identity or image. These four categories represent the following areas: Academic, Spirit, Athletic, and Marching Band.

All campus groups and departments must source commercial consumer products bearing any USC trademark through a licensed vendor. All items to be used for promotional purpose (giveaways, premiums, etc.) are considered commercial, but may be eligible for a royalty exemption. Written requests for royalty exemptions will be reviewed by the USC Trademarks and Licensing Office which can be reached at (213) 740-5222.

Any and all products bearing the USC trademarks must be produced by one of USC’s licensed manufacturers, like Quick Draw! We will complete all the necessary paperwork and send out the required production samples to the Trademarks and Licensing Office.

Costs
The Licensing fee for all products bearing USC marks is 8.5% of the invoice. All licensing fees collected by Quick Draw! go directly to the USC Office of Trademarks and Licensing.